Ebook Advertising Research: Theory & Practice By Joel J. Davis
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Advertising Research: Theory & Practice By Joel J. Davis
Ebook Advertising Research: Theory & Practice By Joel J. Davis
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- Sales Rank: #644967 in eBooks
- Published on: 2011-06-15
- Released on: 2011-06-15
- Format: Kindle eBook
From the Publisher
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways--breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
From the Back Cover
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways—breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
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